Rewarding the Right Behaviors
Sales people are highly sensitive to their compensation and incentive plans.
Creating a plan that drives them toward company goals, profitability and customer relations is a critical piece of any sales system. There are a number of approaches and philosophies when it comes to pay. It is critical that your compensation and incentive plans are aligned with your overall strategy.
Compensation alone is not the only driving factor for sales reps. Rewards can come in the form of personal or public recognition, contests, or just personal one-on-one discussions. The sales leader's role is to find the right combination of rewards (monetary and non-monetary) to drive the desired behaviors.
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