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David Ritzman is an accomplished sales leader with over 20 years’ experience.  As a Pivotal Consultant, nothing excites Dave more than applying his expertise to measurably and positively affect behavior change linked to achieving desired sales results using his skills in sales performance optimization, leadership and team development, change management, coaching and consulting. 

He is a trusted advisor and collaborative leader with exceptional ability to listen well, understand complex customer needs and translate them into solutions that are tailored, practical and aligned to goals. Dave is also skillful at bringing calm to teams and leaders under pressure or change.

Previous Experience

As a sales professional in B2B services, Dave has had success in several roles such as a business owner, sales director, national account manager and sales representative as well as a sales trainer, coach and consultant.  

A few examples of Dave’s experience are:

  • Achieved multiple year “Top Sales Performer” averaging $1.3MM per year
  • Grew a technology customer from $200k revenue to an $11.3 MM account from the strategic selling of a 3-year Customer-Focused Team global solution to better sell/serve their customers (e.g. the solution contributed to 69% increase in sales/employee, 20% increase in orders, 11% revenue increase and 21% increase in customer satisfaction)
  • Led and turned around a failing business unit to achieve 200% growth in first year executing new vision, sales process, talent acquisition, performance-based compensation and channel partner strategies

Dave has automotive, consumer products, healthcare, manufacturing, pharmaceutical and technology industry experience helping customers as 3M, Ascension Health, BorgWarner, Johnson Controls, Marvin Windows, Novartis, NCR, Pepsi, and Pfizer. 


  • Master of Science, Behavior Analysis & Therapy, Southern Illinois University and Bachelors of Arts, Psychology, St. Cloud State University
  • Miller Heiman’s Strategic Selling
  • Wilson Learning’s Counselor Selling and Versatile Salesperson
  • American Society of Quality, past member (conference speaker 4 times)
  • Association for Talent Development, past member  (regional speaker 8 times)
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